ABOUT US
Be Like Children is a boutique talent and media company with over a decade of experience in the creator economy and publishing.
We specialise in building long-term, sustainable businesses for both talent and media brands, focusing on brand growth, partnerships, and scalable revenue opportunities.
Our approach is hands-on and personal. We act as both partner and advocate, ensuring our creators can focus on doing what they do best: creating, while we handle the business that powers their growth.
SENIOR TEAM
Luke Girgis - Founder
Luke Girgis is a media executive, investor, and has been managed artists for 20 years. He founded and served as CEO of The Brag Media, growing it from startup to Australia's largest youth publisher, launching prominent international titles like Rolling Stone and Variety in the Australian market before selling the business in 2024.
Luke has been managing talent and growing businesses for creators and musicians for 20 years, and now co-manages an angel fund, Lamp Post Capital with Simone Giertz investing in startups focused on consumer products and the creator economy. He frequently writes analysis and opinion pieces on his Substack "The Black Hoody," which serves over 3k entertainment executives looking to run smarter creative businesses.
Sarah Cumming - Senior Talent Manager
Sarah has a strong background in digital marketing, content management, and strategic partnerships, bringing a well-rounded skill set to the creator and brand space. She specialises in developing sustainable revenue strategies, negotiating impactful collaborations, and building long-term relationships that benefit both talent and partners. With a focus on supporting creators, Sarah ensures they have the freedom to concentrate on their craft while driving meaningful brand growth.