Be Like Children is a boutique artist management and media company with over a decade of experience in the creator economy and publishing.
We build long-term, sustainable businesses for artists and media brands, focused on brand growth, partnerships and scalable revenue.
Our approach is hands-on and personal. We act as partner and advocate, so our creators can do what they do best, creating, while we handle the business that powers their growth.
Senior Team
People
Founder
Luke Girgis
Media executive, investor and artist manager. Luke has been managing artists, and growing businesses for creators and musicians, for 20 years.
He founded and served as CEO of The Brag Media, growing it from startup to Australia’s largest youth publisher and launching international titles like Rolling Stone and Variety in the Australian market, before selling the business in 2024.
He now co-manages the angel fund Lamp Post Capital with Simone Giertz, investing in startups focused on consumer products and the creator economy, and writes analysis and opinion on his Substack The Black Hoody, read by over 3k entertainment executives looking to run smarter creative businesses.
Sarah brings a strong background in digital marketing, content management and strategic partnerships to the creator and brand space.
She specialises in sustainable revenue strategies, negotiating impactful collaborations and building long-term relationships that benefit artists and partners, so creators are free to concentrate on their craft while driving meaningful brand growth.
